Effectiveness of 4’c strategy for online business.

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These days some people believe that just by advertising online is enough to capture a global market. Experience gives the idea that Most of them are failure. Simply putting your product on the website does not sell the product; it requires right tools, process and affordable design of your website.  This is known as 4’cs of online success.  Let’s talk about what is 4c’s and how it will help you by taking your online business into success. 

Content

For online business, Content is the king. People go online to get the right answers or some valuable information which they need. Maximizing the value of your website’s content means to provide the most useful information in your market category, whether your website is about products, services, alliances, community, or the organization behind your business. Good content addresses your customer's information needs. It provides answers to their questions and solutions to their problems. The content your customers seek will force them to explore, recommend, interact with, and ultimately trust their money to your website. Good content together with some good search engine optimization will get people to your website. This is the first step to online success.

Credibility

Credibility is something that is earned. Therefore, you need to give of yourself to get trust back in return.  Ensure that your products or services provide more value than promised. Sharing a valuable and truthful knowledge is a useful way to build your credibility. Establish yourself as an expert no matter what ever product or service you are offering online. Make them feel that you a responsible person. Then only your online business will be taken seriously, your links will be visited and you will get comments on your link. Always keep in your mind that Strong credibility takes a long time and much effort to build. Keep following this you will be successful.

Conversion

Conversion is your primary goal as it is how you make money. You must "delicately" direct people to your primary goal. To do this you must have the right tools and the right products. Affordable Website Design provides a world class ecommerce system with a user-friendly product catalogue interface and a quick and easy checkout process. If for some reason you are unable to achieve your primary goal then your backup goal should be to capture the potential customer's contact details so that you can have another go at conversion in the future. For this you need the right tools. You need to have an online enquiry form and an online newsletter signup form. However, the strongest method for achieving your backup goal is to offer a free gift in exchange for their contact details.

Customer

One of any business’s greatest assets is its list of customers. It is a record of past sales and a source of future revenue. Customer interaction need not begin or end with the sale. We all know the sales funnel begins with customer awareness and grows into interest in the conversion you have converted a browser into a paying customer. Now we need to ensure we have a fast and effective post sales process so that our customer ends up with a positive experience. After that, we need to track the customer's behavior and determine what the customer likes and dislikes. Once you have done all this, you can fine tune our email marketing campaigns so that they are actually wanted and appreciated, leading to more sales.