Inbound marketing is just a way of describing the oldest (and still the most effective) communications channel known to man. It’s effective because it harnesses the natural inclinations of communicative human beings to share information using a single, measurable process. The starting point, most “authorities” will tell you, is to create and publish high quality content (text, pictures, audio or video). Next, optimise that content for search engines - that way your message will gain good positions in Google SERPs (search engine results pages) so you’ll be visible.
