From a viewer’s perspective, ads annoy more than they engage. Ads that have the power to capture the attention of a consumer are appreciated by both the advertisers and the audience. The audience at the receiving end has absolute power to avoid an advertisement if they don’t want to watch it. A marketer may never know when they cross the line between interesting and irritating, because it is invisible. Repetition, on the other hand though, does have a negative effect on the audience.
Internet TV hitches conventional TV | Internet TV and Advertising.
From a viewer’s perspective, ads annoy more than they engage. Ads that have the power to capture the attention of a consumer are appreciated by both the advertisers and the audience. The audience at the receiving end has absolute power to avoid an advertisement if they don’t want to watch it. A marketer may never know when they cross the line between interesting and irritating, because it is invisible. Repetition, on the other hand though, does have a negative effect on the audience.
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Advertisement,
Internet
