Internet TV hitches conventional TV | Internet TV and Advertising.

Tweet

From a viewer’s perspective, ads annoy more than they engage. Ads that have the power to capture the attention of a consumer are appreciated by both the advertisers and the audience. The audience at the receiving end has absolute power to avoid an advertisement if they don’t want to watch it. A marketer may never know when they cross the line between interesting and irritating, because it is invisible. Repetition, on the other hand though, does have a negative effect on the audience.

When the concept of advertising appeared on the internet, it was a happy day for marketers. The invention of internet TV may be the cloud that prevents the sunshine from benefiting these marketers. How is that possible? Remember the time when people used to wait for commercials to end and they did not want to switch over to another channel. They feared missing out on their favorite shows. But now that internet TV is here, they don’t have to worry about missing any part of the show. They can simply watch it online, skip and forward the ads that bother them.

        The concentration level of a viewer while watching television is very high, an advertisement is more of an interruption than an informative message for many people. Consumers have always found a way to avoid advertising, either by tuning to some other channel or by choosing a different program to view. But now they have a different medium altogether to watch television. Is doomsday for channels that earned profits on advertisements near? Maybe not, if they come up with a solution too, just like television makers did when they came up with smart TVs. These television sets can be connected through the internet and anything on demand can be watched.

Marketers do have ways to still market and advertise their products; pop-up advertisements are present at every site. Even without clicking on them, one somehow manages to open them and the purpose of advertising is achieved, leaving the customer annoyed though. The internet proved to be a very affordable medium for marketers to advertise their products. But internet TV is taking away the audience from traditional TV that watches advertisements and is the reason for high channel ratings.

       There are a huge amount of people that watch videos and movies on the internet, and marketers have a tough time trying to figure out ways to advertise to them. The reason being that the number of times a video will be watched is unknown, therefore, the placement of the advertisement can suffer. Content watched on-demand presents the threat of advertisements not being watched.

       Games and live telecast shows are mostly enjoyed on traditional TV and that is high time for advertisers to place their ads, as no one dares to touch the remote control. In fact, many viewers enjoy advertisements in the midst of games. Channels can roll in their revenues at such times because advertisers pay heavily for their content to be shown repeatedly in breaks.

 To Get more Internet Tips and News why not Subscribe to our Blog.