Developing your own RSS Readers.

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It is good to have your own branded RSS aggregator to give the customers and visitors thereby increasing the potential. With many RSS reader developers available in the market it is not difficult or expensive. Even small companies with midget budgets can go for choosing their own RSS reader. 

Keeping in mind the following features, one may design his own RSS reader.

• When a company offers RSS feed customization to the subscribers needs then remember that the RSS feed customization module is very essential. 
• Ad serving module should be based on subscribers    browsing/content consumption habits they have.
• Notification module is very important that informs the users  that how to communicate between company and users.
• There should be a communication module through which users can get the information and give their feedback.
• Web store module allows the user to search the company’s product line through the real or actual RSS Readers. You can personalise it 
• It should be designed in such a way that it would automatically provide a personalized feed for each RSS reader and provide him feeds according to his requirement.
• Direct access to product information such as product pricing, user manuals, FAQs, product forums etc.
• You can provide an option to the user to customize his aggregator with his own affiliate links for the company’s products or it can be even his own and then re-distribute it to his own visitors.
• Integrated forum, to enable the user to communicate with your company customers/partners. This can open up a new door to discussions on vital topics to bring about positive points to the business prospects.
• Direct access to other information. Consider a publishing company providing a customized RSS reader to its users. It can give its users the opportunity to read its book excerpts directly from the RSS reader.

Thus RSS reader can act as a one-stop interaction point between the user and the company. It is needless to say that RSS readers help to achieve a concrete relationship and sales oriented interactivity between them.